PALL Table

Purpose 1. To attract people looking for a cool, refreshing, hydrating drink with that distinct Coca Cola taste. 2. Yes, a lot of people know the coke taste and how refreshing it is when they are thirsty, this advert further reinforces that. 3. The story the advert is trying to convey is if you are feeling dehydrated, grab a Coke,

Language  1.The writing is in German. The sell lines for Coke Zero, however, is 'Maximum Taste, No Sugar'. This says that you can still have that amazing Coke taste without the worry of sugar intake. The only other writing is their website, for people who want to look further into their products. 2. The language is effective in that it's short and straight to the point. That could reference the energy in the drink. 3. The language is encouraging the audience to think about the refreshing Coke taste without the worry of sugar intake.

Audience 1. The advert is very original and impressive in it's style so the audience will be amazed at a very inventive advert. 2. Someone who's thirsty will buy this product. Also someone who's on a no-sugar diet, as Coke Zero contains no sugar. 3. N/A 4. The advert doesn't so much as suggest a lifestyle improvement as much as it shows that there are alternatives to sugar drinks while maintaining the hydration factor of classic Coke. 5. That they are thirsty and are in need of a cool drink. 6. The audience may begin to crave the cool hydration factor of the drink. 7. The advert doesn't suggest much about people, instead it offers them a refreshing, sugar-free option to fit with their diet.

Layout 1.The piture in the advert is very clever, in that it makes the lorry look like it's transporting only 1 giant bottle of Coke Zero submerged in water. 2. The image is effective through giving an image of hydration by submerging the bootle in water. 3. The picture is mainly the image, the wording is very minimal. 4. The image is eye-catching because it is very well designed and unusual. 5. The colouring theme has been kept simple. Black, reds and whites as used on the actual bottle and clear, cool blue given to the water to create a clear image of the bottle. 6. The blue of the water gives cold connotations, again adding to the hydration factor. 7. The font is black and bold as to stand out from the light, blueness of the water. It also matches the black colour theme of the drink and bottle.

Music Magazine Presentation

Music Magazine Front Cover Video

Questionaire Results

Favourite Genre of Music

Expected Cost of Magazine W/CD

Age People Develop An Interest In Music

Preferred Magazine Frequency

Music Magazine Front Cover, Contents Page & Double Page Spread

This is my finished front cover. The title is NMG (New Music Guide). The title is written out in bold letters as to stand out from the other features on the page. I chose silver because is it a solid colour which gives the impression of being engraved in place, which music has done in it's long history. I have also included a USP slogan (The Beginner's Manual To Music) which, again, stands out in solid silver.

This first issue of NMG is a special edition on Rock, stood out with bold, silver letters to reference the title. The double page spread is on this Rock special feature. The background image is the pile of classic CDs i orginally planned. I took the picture and edited out the background using a magnetic tool thing in Photoshop then changed the background to a red colour. I use red throughout the background to create a distinct colour for that genre. Rock seemed to suit the colour red and for other genres the colour will change. For example; Pop will be Pink, Classical with be Brown and Electronic Blue.


There is a free CD with this issue, as there will be with every issue, to allow the audience to hear the music they are reading about and to decide whether they like that genre of music and want to look further into it. The CD has the NMG logo from the front of the magazine and the Rock Special so to remind the audience what the CD is when they pull it off the magazine, there is also the issue number and date. The usual information is on the front cover, such as barcode, price, issue number and date.

The contents page is much simpler than the cover, as to not overwhelm the reader. The contents title is in Siler, the same as the title on the front cover and the Rock Special title, as to continue the theme. I took influence from the magazine Computer Music here. Each part is written as <page number>_<section title>, then a paragraph underneath it explanining what the section is about.

Band titles key to this month's issue are listed on the opposite side of the section descriptions. These will change every month to the key bands in each genre. becuase this month is a Rock Special the bands listed are key to the Rock genre. They are listed in light Silver to continue the Silver theme of the magazine.





The double page spread - as mentioned earlier - is on the special feature of this month's issue - Rock. The title is again Silver, to continue the colour theme. Other titles in the magazine with be other colours but the main features are silver.

There are 2 text boxes either side of the page, explaning what Rock is and the history of it going back to the origin of the term and how it developed over the years, creating various subgenres, the tone is semi-informal, informative but not too forward, so to consider the age group.

There are 2 pictures underneath the text are of an Epiphone Les Paul, giving connotations of the Rock Genre - a copy of a classic Rock Icon (Gibson Les Paul). The other is the Marshall Amps logo, another classic Rock Icon, adding to the Rock connotations of the page.

At the bottom are 4 listed albums essential for a person new to Rock to hear in order to get a good idea of the genre. This will continue in all issues with the albums changing depending on genre. With each album there is a description, track listing (with essential tracks highlighted), album sales, artist, subgenre and release date.

From the school magazine i have developed my skills. I have developed on how i take photographs and edit them afterwards using various tools within Photoshop. I have also worked on using different colour schemes within the magazine and how they reflect the mood. There are several other small things i have improved upon through using the student magazine as a practise.

Total Guitar Magazine Analysis

Cover

The cover comes across as very stylish, with lots of writing and names of songs and bands to try and attract people who are interested in music. The main focus is on the cover star; Johnny Marr, which features a picture of him holding a beat up looking Fender guitar, showing road experience and memories of good times, which give the audience an impression of an experienced player. The background is a greyish colour, and from the looks of things was taken in a small room somewhere with the flash on. The main things which stand out on the cover is his name (Johnny Marr) and the magazine’s title (Total Guitar). The title appears to be beaten up with strips of paint missing, again giving the connotation of being experienced and road tested.

These features suit the theme of music and guitar playing very well. There’s loads of information on the articles, both specific to that issue (interviews, reviews, etc) and regulars (nail a technique, learn to play, etc). The tagline/usp of the magazine being “Europe’s Best-Selling Guitar Magazine” stands out very well, located in the upper right hand segment of the space allocated to the title. This attracts people looking for a reputable magazine; especially considering the subject of being taught to play an instrument it’s easy to feel overwhelmed.

The cover also contains essential information which is located on every issue, such as barcode, price, issue number, issue date, publisher, website, contact information, etc. A CD/DVD is also with each issue of the magazine with lots of useful content for guitarists, such as backing tracks to jam along to and lessons for beginners and advanced players.

Contents

The contents page is a lot more basic than the cover. This continues the use of large pictures designed to make the cover story (Johnny Marr) stand out. There are only 2 other pictures, 1 being of a guitar in the reviews section, and the other being a cartoon of a hospital patient (humorous addressing the article on health & safety whilst playing such as RSI, Tinnitus, etc). These pictures are located to the right of the contents page whilst the small print summarising each section is located to the left. On the bottom right hand corner is also a page number and a small print of the title of the magazine’s name.

The colour scheme is fairly basic. Uses of red, black, white and a touch of yellow make the pictures stand out more, especially the cartoon. This is a continuation of the same colour scheme of the cover. However the cover does use a black/white background (photo flash effect) whereas the contents is purely a white background. This basic colour scheme creates a simplistic, punkish look, common associated with guitar.

Article

The article I chose to write about is “Nail a technique in a month” which is designed to teach guitarists to practise new techniques they may be unfamiliar with. I chose this article because I had the idea to do something similar in my Practise magazine for Music Technology students. The one in the issue I have been analysing involves exercises with the whammy bar. This article is a regular in Total Guitar and has been for some time. This article comes under the section “Monitor” which covers articles such as interviews. There is a continuation of the red, black, white and minimal amounts of yellow again. They use images of Nails as a pun on the title of the article; this has connotations of being firmly set in place, which is what the article aims to do with the technique’s exercises for the audience.

At the top of the article is what technique the article is on this month and what number it is (for example this issue’s version is #17). Below that is a short paragraph on the background of the technique you’ll be learning about and where’s it’s been used (as a cross reference for the reader). Then the exercises are set out as weeks. For example week one has easy, beginner uses of the technique to start building a foundation, week two is slightly harder, week three builds on week one and week four is a combination of the others. All of these exercises are found on the included CD. They are designed to keep the readers busy until the next issue (monthly). Under each exercise is a brief explanation of what techniques are involved and what they’re called to educate readers on what it is exactly that they are learning.

Target Audience

Target Audience

This is Wayne and he is an example of my target audience. From my questionnaire I found that the most common age for getting into music is around 12 - 14. Wayne is about 14. He lives at home and goes to secondary school. In his spare time he enjoys a game of football with his mates and playing video games. He comes from a middle class family and gets around £5 - £10 pocket money. He sometimes reads magazines and enjoys special issues. He usually reads about his other interests, such as Football and Gaming. He will most likely share magazines with his friends as to save money.

Wayne is getting into music and wants to look into which genre he favours most. He’s heard Pop and Rock music on the radio but has only heard of other genres such as Reggae, Dance, Classical, R&B, Jazz, etc. There would have been a lot of talk in his life about classic artists and albums, whether it be from other magazines or TV. He is aware of few of the many gems in the world of music, as he requires a helping hand to discover them, that’s where my magazine will come in. It won’t cost too much as to make it affordable for people his age and will provide them with all information they need to discover the gems in the world of music.