PALL Table

Purpose 1. To attract people looking for a cool, refreshing, hydrating drink with that distinct Coca Cola taste. 2. Yes, a lot of people know the coke taste and how refreshing it is when they are thirsty, this advert further reinforces that. 3. The story the advert is trying to convey is if you are feeling dehydrated, grab a Coke,

Language  1.The writing is in German. The sell lines for Coke Zero, however, is 'Maximum Taste, No Sugar'. This says that you can still have that amazing Coke taste without the worry of sugar intake. The only other writing is their website, for people who want to look further into their products. 2. The language is effective in that it's short and straight to the point. That could reference the energy in the drink. 3. The language is encouraging the audience to think about the refreshing Coke taste without the worry of sugar intake.

Audience 1. The advert is very original and impressive in it's style so the audience will be amazed at a very inventive advert. 2. Someone who's thirsty will buy this product. Also someone who's on a no-sugar diet, as Coke Zero contains no sugar. 3. N/A 4. The advert doesn't so much as suggest a lifestyle improvement as much as it shows that there are alternatives to sugar drinks while maintaining the hydration factor of classic Coke. 5. That they are thirsty and are in need of a cool drink. 6. The audience may begin to crave the cool hydration factor of the drink. 7. The advert doesn't suggest much about people, instead it offers them a refreshing, sugar-free option to fit with their diet.

Layout 1.The piture in the advert is very clever, in that it makes the lorry look like it's transporting only 1 giant bottle of Coke Zero submerged in water. 2. The image is effective through giving an image of hydration by submerging the bootle in water. 3. The picture is mainly the image, the wording is very minimal. 4. The image is eye-catching because it is very well designed and unusual. 5. The colouring theme has been kept simple. Black, reds and whites as used on the actual bottle and clear, cool blue given to the water to create a clear image of the bottle. 6. The blue of the water gives cold connotations, again adding to the hydration factor. 7. The font is black and bold as to stand out from the light, blueness of the water. It also matches the black colour theme of the drink and bottle.